Hatfield Marine Science Center researchers studying the marine food web have literally tens of millions of photographic images of small marine organisms called “plankton” to identify – a task that would take two lifetimes to finish manually. Their hope is that the data science community can develop a computer algorithm that can do it automatically. This week, Booz Allen Hamilton, a management and technology consultant firm, and Kaggle, the leading online data science competition community, announced the launch of the inaugural National Data Science Bowl to seek a solution to this “big data” challenge. They are offering prize money totaling $175,000 to the creators of the top three algorithms – the largest such purse designated for a Kaggle competition benefitting social good. More information on the National Data Science Bowl is available at: http://www.datasciencebowl.com/ The 90-day competition will not only provide the data science community a chance to flex its creativity and brain power, it hopefully will solve a challenge facing marine science researchers who need to process massive amounts of data in hours, not decades. The winning algorithms will be donated to Oregon State University’s Hatfield Marine Science Center in Newport, Ore., for use by the scientific community.