After a very successful 2013, the Celebrate Oregon Agriculture campaign is ready to build on its momentum in the new year as it reaches out to Oregonians in a variety of multimedia platforms with key messages for Oregonians. The campaign is sponsored by a partnership with the Oregon Department of Agriculture, NORPAC Foods, Whole Foods Market, and Wilco. Coba will once again lend her voice and face to the campaign in television ads aired on Portland’s KATU Channel 2. Her tag line, “We’re Oregon agriculture, look for it at your grocery store, farmer’s market, or restaurant,” captures the campaign’s ultimate goal. Aimed primarily at parents and caregivers of school-aged children, Celebrate Oregon Agriculture uses TV, print, radio, and online resources to reach the audience. Viewers can get social with the campaign on Facebook at <https://www.facebook.com/CelebrateORAg> and Twitter at <https://twitter.com/CelebrateORAg>. Celebrate Oregon Agriculture provides viewers with recipes, tips, and fun family activities throughout 2014, designed to ensure Oregon families, farmers, and communities thrive. At the heart of the campaign are four marketing objectives: • Elevate awareness of and attitudes about, and utilization of, Oregon’s agriculture products. • Educate the public about the availability and affordability of local agriculture products. • Help parents and caregivers of school-aged children understand the connection between healthy food choices and the overall health and well being of their children. • Motivate parents, and give them the knowledge and skills needed to have their children participate in the growing, harvesting, cooking and serving Oregon’s agriculture products. The campaign is also funded, in part, by USDA’s Specialty Crop Block Grant Program, administered in Oregon by ODA. The campaign kicked off in the summer of 2012.
