Older, wealthier Oregonians most likely to take water conservation seriously, Dec. 5

A survey about water use and attitudes toward conservation among Oregonians has found that older, more affluent residents are most likely to take steps to conserve water. Contrary to some past research, the Oregon State University analysis did not find significantly more conservation behavior among younger residents, those with more education, or those who live in urban, as opposed to rural settings. The findings, published in The Social Science Journal, outline some of the challenges policy makers may face in motivating more people to conserve water, as the state increasingly will struggle to keep up with demand in the future.