A collaborative effort among the Oregon Health Authority, the Latino Advisory Committee on Problem Gambling, and the Oregon Lottery is helping reach Latino lottery-game players. Over the past year, the Lottery worked closely with the Oregon Health Authority and the Latino Advisory Committee on Problem Gambling to develop responsible and problem gambling messages specifically for the growing Latino population in Oregon. One goal was to promote the statewide problem gambling helpline that is staffed with Spanish speakers and make the Oregon Problem Gambling Resources website accessible the Latino community. Currently the Oregon’s problem gambling help line phone number is 1-877-MYLIMIT, an easy-to-remember number relevant to the caller…if the caller is an English speaker. Realizing this, the Lottery teamed up with the Latino Advisory Committee to recreate the helpline number as 1-844- TU VALES (1-844-888-2537) to make it both relevant and easy to remember. This translates to 1-844-You’re worth it. In addition, the Lottery, the Latino Advisory Committee and problem gambling treatment provider community just completed a Spanish version of the Oregon Problem Gambling Resource website – OPRG.com.
