Why Give Flowers?

“Gift recipients experience compelling connections with givers, and the positive link is particularly evident in the exchange of flowers,” says M.J. Ryan, award-winning author of the Random Acts of Kindness book series.
“In my everyday work with individuals, CEOs and leadership teams at some of the world’s top global companies, I see the powerful implications of gratitude and appreciation.” According to Ryan, a simple call to the florist can make a big impact beyond conventional gifting occasions. Some of her favorite, unexpected gifting opportunities include surprise recognition for a job well done; an “I miss you” gift for an out-of-town family member; and an advance “thanks for hosting us” gesture before visiting a friend’s house.
“A successful person is not necessarily someone with a lot of money and material goods, but rather someone who is in tune with people and knows how to touch their hearts,” says Ryan. “I can think of no other item besides flowers that evokes such positive feelings and perceptions for both the giver and the recipient.”